Service Details

Schiel & Denver's PPC and SEO Internet Marketing campaigns enable authors to strategically target their reading audience, and drive millions of visitors to their book's website/page, where people can interact with, and purchase your recently published book.

Schiel & Denver's in-house experienced webdesigners, who are Google qualified and Zend Certified Engineers, will build you a list of keywords and customize your combined PPC and SEO campaigns, over a period of 8 weeks. This is a flat-rate service with guaranteed results, and no monthly fees. Our experts focus on sustained growth and improving your website traffic up to 80%, through a combination of both SEO and PPC tools.

We give independent authors the access they need to the same proven effective marketing tools that many mainstream book publishers and bestselling authors have been employing for years as a secret tactic to increase online sales.

Typically, web based agencies, who are used to working for corporate clients, charge hefty monthly fees and anywhere upwards of $10,000 over a 3-month period - often achieving unsatisfactory results. These companies use questionable techniques like "keyword stuffing" that can potentially damage a website, and don't appreciate the special needs of authors.

Our service is fine tuned to authors, helping you attract and develop potential readers. S&D's specialized service includes the following benefits:

• Bi-weekly reports and updates from Schiel & Denver's IT Department
• Top ten placement of your website on Google
• In-house webdesign and HTML experts will help you choose relevant keywords. To give your author website the necessary edge, we generate some of the most complete keyword lists available in the SEO industry including, generic, long tail, brand specific, product specific, location specific, negative keywords & misspellings.
• Available in any of the six United Nations Languages: English, French, Russian, Chinese or Arabic - perfect to advertize your book if you are having it translated for foreign language markets.

What is Pay Per Click Marketing?

Pay Per Click (PPC) is a proven online advertising model which is employed on major search engines, like Google, MSN & Yahoo. Advertisers are only charged fees when visitors click on the advert, which is usually a link directing people to their website or product page.

Dollar for dollar, we offer an effective solution for authors, and utilize industry knowledge to enhance Yahoo and Google's PPC models, also known as "sponsored links" to guarantee top placement of your site, driving millions of visitors to your webpages.

Whether your book is about fiction, non-fiction or an academic text, we guarantee that when anyone is searching for the subject or genre that is relevant to your book, they will find enhanced links to your buying pages - maximising your sales opportunities.

What is Search Engine Optimization

Search engine optimisation (SEO) is the long-term option of choice for authors whose goal is primarily to improve the volume and quality of visitors and buyers to their webpages by ensuring their book shows up in relevant internet searches through "natural" ("organic") processes - i.e. without using paid advertising slots.

Generally, the higher a website appears on Google's search pages, the more visitors (and potential buyers) you will attract. Conservative estimates by leading SEO specialists indicate that book sales can double or treble with increased relevant web traffic that is properly targeted.

NOTE: This service will involve professional copyediting of your existing website content (or your page in the S&D bookstore) and expert enhancement of the HTML code to increase its relevance to specific keywords. Our experts will also clean the websites code to remove barriers to the indexing activities of search engines.

• If you are an author and require professional website design, please click here

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