Saturday September 14 , 2013
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Book Marketing & Publicity Services

In the frenetic world of today's 24-hour 'we never stop' media machine, many hundreds of thousands of trade and independent book publishers, popular authors as well as freelance writers, spend huge financial resources fiercely competing for attention to a finite number of media outlets. Given the competition and pressure, without a long-term and realistic marketing plan for your unique book, no one will ever hear your voice or find out why your story is so special.

But you shouldn't lose hope. With Schiel & Denver, we've designed and honed a powerful range of effective marketing tools, which have been tailored by specialists to aggressively meet the difficult challenges faced by independent authors. Publishing your book with Schiel & Denver means harnessing the support of our expertise, as well as preventing lost sales and missed marketing opportunities.

Schiel & Denver has an experienced in-house publicity and PR department that offers consultation to all authors in regard to press releases, media lists, publicity-campaign strategies for particular titles, media-submission guidelines and deadlines, author booksignings, and much more.

Schiel & Denver offers the following FREE support to all authors who publish with us:

  • Firstly, we're the only publishing services company to run a dedicated book trade area, and to produce a comprehensive bi-annual trade catalog which is loaded with bibliographical data and rights information on all our titles, and subsequently then directly marketed at both chain and independent bookstores. This critical retail marketing approach is included FREE in the price of all our book publishing packages.

  • Schiel & Denver's international distribution network is a powerful platform. Your book will be orderable through our comprehensive portfolio of traditional and online booksellers and libraries, in over 100 countries. This includes all the major U.S., Canadian and U.K. chain and independent bookstores like Amazon, Barnes & Noble, Walmart, Chapters Indigo, Books-a-million, Powells, Target, Waterstones & WHsmith.

  • Advance Information Sheets (AI) - our marketing department prepares an AI sheet which contains key bibliographical information (title, author, format, extent, illustrative content, hardback/paperback, publication date etc), synopsis, cover blurb for circulation by Schiel & Denver's sales force to booksellers, wholesales, library suppliers and overseas agents.

  • With Schiel & Denver's round the clock ordering and fulfilment capacity, bookstores can telephone us or our distributors and have your book printed to order, in any quantity, at a moment's notice.

  • Catalogs are sent twice a year to 5,300 influential media professionals. This exclusive mailing often produces many surprising leads and generates huge interest. To give a few examples, some of Schiel & Denver's authors, including Caroline Miller, have secured U.S. national radio and television performances, as a result of our marketing efforts.

  • Review-copy requests are forwarded to authors or filled immediately if they are time sensitive.

  • Our sales reps present S&D trade catalogs to key retail book buyers and industry media in personal, face-to-face meetings.

  • We field media phone calls and direct relevant interest to our authors, as appropriate.

  • With our intelligent book pricing policy, S&D books are competitively priced for the market; in the same bracket as relevant major publishers' titles. This ensures readers can afford your book.

  • Our book design department operates a professional in-house art studio, enabling us to create appealing and impressive customized full-color bookcovers that your readers will love. This service is INCLUDED in the price of each package. We never use templates at Schiel & Denver. A good cover will encourage the consumer to pick up and buy a book or read it's information page in online stores.

Personal Publicist Service: We tangibly invest in our authors' success

Overview: The Personal Publicist Service

Schiel & Denver's book marketing and publicity department, for a very reasonable fee, provides full service professional publicity with full media campaigns (television/radio, electronic, and web publicity) as well as author tours. You will have access to an experienced team of in-house publicists, as well as an extensive resource of insider book industry contacts, that will all be primed to go after every book marketing opportunity with the national news media on your behalf.

From pitching at important book conferences to ensuring major trade show presence; from targeted review follow-ups to radio and television attention (including shopping channels), to supermarkets, mail-order and 'non-traditional' channels, Schiel & Denver can create unique selling 'handles' for your book to attract media interest.

From the day we create a detailed marketing campaign for your book to the time we design your point of sale advertising and in-store promotional campaigns, Schiel & Denver has a bestselling lineup of marketing tools that are essential to give your book the necessary momentum every successful author needs.

Many of our authors make use of our marketing and publicity services on an individualized basis, requesting, for instance, only targeted press releases or event marketing drives. Campaigns can generally be customized to the resources and scope of your project.

Recent Marketing campaigns have included:

  • Full distribution of galleys and advance review copies to book reviewers and specific media

  • Full distribution of bi-annual Trade Catalogue with rights and bibliographical information

  • Developing press kit materials, including press releases, author bio/backgrounder, sample interview questions, fact sheets, media tip sheet, sell sheet, by-lined articles and much more

  • Implementing direct pitches to media outlets we believe should be interested in the author/book and then following up and pitching; including U.S. and U.K newspapers, magazines, radio and TV shows, Internet outlets, etc.

  • Optimised internet marketing on major bookselling sites like Amazon and Google Book Search.

  • Developing insider contacts and media lists to reach your target markets

  • Handling all media relations, including fielding all inquiries, scheduling interviews, as well as distributing promotional materials upon request

  • Direct pitching for author interviews, feature stories, book reviews and online interviews,  listings/mentions, key announcements, etc.

  • Getting book signings in larger bookstores and specific geographic areas

  • Ongoing creative development of new pitching points, angles, and story ideas, as well as monitoring news for potential tie-ins

  • Weekly or daily written updates on activity, results, upcoming plans, etc.

Event Marketing and Global Book Shows

Schiel & Denver attends regional, national, and international trade shows such as:

  • BookExpo America (BEA)
  • Frankfurt Book Fair
  • Beijing International Book Fair
  • London Book Fair (LBF)
  • American Library Association Conference and Exhibit (ALA)
  • American Association of School Librarians Conference and Exhibit (AASL)

Global Book Show Calendar and Booking Information

Schiel & Denver's friendly book publishing professionals are available to help you choose the right mix of book publishing services and products for your book. Open a ticket with our 24/7 author support department to discuss your book publishing options.