Regardless of whether you are a self-published author or traditionally published author, the success and sales potential of your work doesn't hinge on any single component of the publishing or marketing process. Rather, it's the cumulative result of a dynamic and carefully planned retail strategy that begins before the editorial stage.

Our logic has particular resonance in times of recession and sluggish economy, when buying books is a low priority for most families - who are your potential readers. For this reason Schiel & Denver works hard to ensure that our editorial and retail strategy is coordinated, maximising sales opportunities which starts with our commitment to an initial print run investment and extensive traditional marketing of your book.

In practice, our holistic strategy will save you time and money by implementing a constructive sales campaign, together with substantive and realistic advice of how you can ensure the quality of your work meets standards expected by readers - so you achieve your publishing goals.

Schiel & Denver focuses on every aspect of the retail strategy, from editorial to design, to reinforce both our core marketing and publicity efforts. To give a few examples of our bookseller processes:

• U.S. National Accounts: The large chains and wholesalers—Barnes & Noble, Books-A-Million, Baker & Taylor, and Ingram—are intensively serviced by in-house S&D staff or by a combination of commissioned reps and S&D staff. These experienced salespeople are well prepared and know how to best approach the marketing of unknown, independent authors.

• We employ our own team of bookseller consultants, who contact the key buyers at bookstores on your behalf and actively market your book - before the publication date.

• Pubeasy technology: we integrate our informative bi-annual trade catalogs, and onix feeds, with the powerful Pubeasy ordering system. This ensures that all our titles (front and backlist) are easily accessible to the key buyers at stores, both traditional and online, even 12-18 months after publication. This is a free resource provided, at no charge to our authors to tangibly increase your opportunities for booksales.

• We offer a bookstore returns program, to give stores practical incentives to stock your book. This involves line-by-line analysis of stock, sales and margin every week, as well as taking care of all royalty accounting and management. We will deal with all the mechanics of bookstore marketing on your behalf, from space planning to store operations, constantly ensuring the unique selling point of your book doesn't get lost.

• We provide chain and independent booksellers with background and bibliographical information about titles -- covers, excerpts, author interviews, marketing campaign details, reading-group guides and more. We're serious about selling books, and our authors definitely benefit from this aspect of our business.

• We offer a comprehensive range of effective marketing services that are tried and tested to drive media interest towards your book through every conceivable media outlet. Our methods will develop creative and eye-catching marketing campaigns; supported with a team of experienced publicists constantly pitching your work to a targeted list of professional media contacts.

• We ensure our books are easily available with significant global distribution that stretches across language barriers and national country borders. Schiel & Denver has a dedicated team of book sales specialists that work with our international and U.S. publishing partners - including Ingram and Baker & Taylor, the largest book traders in the world, to give all our authors an incomparable quality of global reach.

• We only use the finest printing materials to ensure your book looks attractive in a retail environment -  with all standard industry finishes included as routine policy. We very much believe in producing quality books that both you and booksellers will make money selling.

Schiel & Denver's friendly book publishing professionals are available to help you choose the right mix of book publishing services and products for your book. Open a ticket with our 24/7 author support department to discuss your book publishing options.