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When a reader picks up a new book for the first time, the first thing most people do - after scrutinizing the front cover - is to read the information summary on the back cover or dust jacket. This is known in the publishing industry as the 'blurb', and will often accompany the 'description' of the book at point of sale venues, both online and off.

The blurb is usually the first written selling pitch that your reading audience will encounter. It is considered so important at many traditional publishing houses, that there may even be a copywriter employed solely to perform this skilful job of writing a short piece that will help convince readers to buy a newly published book.

A poorly written or unprofessional blurb will simply make the reader lose interest, regardless how pretty or interesting the book cover.

The blurb needs to be compelling and powerfully written to engage the reader. It needs to elegantly build upon the attractive strengths of your book cover, and help make the sale. This logic is even more important in online bookstores, i.e. Amazon.com, where the blurb or 'book description' together with the 150 x 150 thumbnail of your cover may be all your readers have to assist them with their buying decision.

Schiel & Denver's professional editorial department is skilled at polishing the 150 words of summary text you provide for your back cover. We will provide a supportive and promotional polish, including professional writing suggestions, that will be instantly arresting from the moment your potential buyers read the first line of your book's back cover.