Marketing & Publicity
Global Book Fairs
Book Fairs: showcase your book to the world

Book Fairs Can Increase Your Sales

Book fairs, also known as 'event marketing', are valuable book marketing resources where independent authors can seize the opportunity, through highly organized book show events, to gain the attention of book agents, librarians, distributors, book publishers, booksellers and hollywood producers.
Reach important book buyers and television/film producers
The key buyers from major chain bookstores who make stocking decisions about which book titles will be placed on shelves for the following retail season, will be at these events and regularly make lucrative deals on the book fair's event floor. With your book presented cover and spine 'face out' for maximum exposure, on professionally staffed exhibits, this is a prime opportunity for you as a new author to make headway.
Investing in book fairs guarantee massive exposure for your book to the entire publishing industry including librarians, booksellers and tv/film producers who otherwise may never have heard about your ISBN title. If you're interested in seeing your book translated and sold in foreign languages, serialized for radio, or made into a television production or motion picture film, investing in a display at any of the books fairs below will provide you with an exciting opportunity to connect with the industry. Book titles will be displayed on high traffic locations at the book fair event on either Schiel & Denver or our partner's stands.
2012 Book Fair Schedule
| Book Fair Name |
Show Dates |
Venue |
Deadline |
| Tapei International Book Exhibit | 01 Feb 2012 - 06 Feb 2012 | Taipei, Taiwan | 28 Jan, 2012 |
| Bologna Book Fair | 19 Mar 2012 - 22 Mar 2012 | Bologna, Italy | 18 Mar, 2012 |
| Michigan Reading Association | 09 Mar 2012 - 11 Mar 2012 | Grand Rapids, MI | 08 Mar, 2012 |
| London Book Fair | 16 Apr 2012 - 18 Apr 2012 | London, UK | 15 Apr, 2012 |
| Public Library Association | 13 Mar 2012 - 17 Apr 2012 | Philadelphia, PA | 12 Mar, 2012 |
| Texas Library Association | 17 Apr 2012 - 20 Apr 2012 | Austin, TX | 16 Apr, 2012 |
| New York State Reading Association | 28 Oct 2012 - 30 Oct 2012 | Saratoga Springs, NY | 27 Oct, 2012 |
| Florida Library Association | 18 Apr 2012 - 22 Apr 2012 | Orlando, FL | 17 Apr, 2012 |
| BookExpo America | 05 Jun 2012 - 08 Jun 2012 | New York, NY | 04 Jun, 2012 |
| Pennsylvania School Library Association | 12 Apr 2012 - 14 Apr 2012 | Hershey, PA | 11 Apr, 2012 |
| New Jersey Library Association | 13 Apr 2012 - 15 Apr 2012 | Long Branch, NJ | 12 Apr, 2012 |
| Connecticut Library Association | 07 May 2012 - 08 May 2012 | Groton, CT | 06 May, 2012 |
| American Library Association Annual | 21 Jun 2012 - 26 Jun 2012 | Anaheim, CA | 21 Jun, 2012 |
| National Education Association | 30 Jun 2012 - 02 Jul 2012 | Washington, DC | 29 Jun, 2012 |
| Beijing International Book Fair | 29 Aug 2012 - 02 Sep 2012 | Beijing, China | 28 Aug, 2012 |
| Frankfurt International Book Fair | 10 Oct 2012 - 14 Oct 2012 | Frankfurt, Germany | 09 Oct, 2012 |
| Illinois Library Association | 9 Oct 2012 - 12 Oct 2012 | Peoria, IL | 8 Oct, 2012 |
| Pennsylvania Library Association | 01 Oct 2012 - 03 Oct 2012 | Gettysburg, PA | 30 Sep, 2012 |
| New England Library Association | 10 Oct 2012 - 16 Oct 2012 | Sturbridge, MA | 09 Sep, 2012 |
| American Association of School Librarians | 26 Oct 2012 - 30 Oct 2012 | Minneapolis, MN | 25 Oct, 2012 |
| Ohio Library Council | 07 Sept 2012 - 07 Sept 2012 | Columbus, OH | 06 Sept, 2012 |
| California Library / CA. School Library Assoc. | 02 Nov 2012 - 05 Nov 2012 | San Jose, CA | 01 Nov, 2012 |
| New York Library Association | 07 Nov 2012 - 10 Nov 2012 | Saratoga Springs, NY | 06 Nov, 2012 |
SPACE IS EXTREMELY LIMITED AT THESE EVENTS. PLEASE BOOK AS FAR AHEAD AS POSSIBLE TO AVOID DISAPPOINTMENT
How To Get Started
Authors are welcome to attend the event to see your book being exhibited
Register today by CALLING TOLL FREE: 888-629-4449 and take your marketing campaign into the fast lane by exhibiting at the world's most important book trade shows that may be the key to success in your writing career and fulfil all your book publishing ambitions. If you believe your book has bestseller potential or would be of interest to traditional publishers, do not delay in grabbing this fantastic opportunity.
- $250 | Regional and National Events
- $350 | International (Non US/Canadian) Events and BookExpo America (BEA)
- Schiel & Denver authors: Contact your book publishing team or call us at 1-888-629-4449. Please note that flights and accommodation are not included and you will be required to pay for printing and shipping of two display copies of your book to S&D's stand at the event.
- External authors: Call us at 1-888-629-4449 to purchase with a valid credit card. Please use the credit card authorization form below to book your place. You will be required to send two display copies of your book by the deadline.
Credit Card Authorization Form
Important Information
- Your book will be displayed, face-out on the shelf, along with other Schiel & Denver titles in a high traffic position on the exhibit floor to thousands of attendees including booksellers, agents, retailers, librarians, distributors, major publishers, producers and literary scouts.
- Attending authors are politely asked not to interfere with the official stewards at the professional trade stand, or try to move your book around to a different position without permission.
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Give your book a full-page advert in the bookshow event's catalog (prices vary) which will receive very wide circulation through publishing houses and literary agent offices across North America and Europe.
Schiel & Denver's friendly book publishing professionals are available to help you choose the right mix of book publishing services and products for your book. Call us toll-free at 888.629.4449 or request a free callback to discuss your book publishing options

